Taxmann Principles of Marketing By Kavita Sharma , Swati Aggarwal Edition June 2025

Taxmann Principles of Marketing By Kavita Sharma Swati Aggarwal

Taxmann Principles of Marketing By Kavita Sharma Swati Aggarwal

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About the author

Sr. Prof. Kavita Sharma is a distinguished academic with over thirty-five years of teaching and research experience. Formerly the Head & Dean of the Department of Commerce at Delhi School of Economics, University of Delhi, Prof. Sharma specialises in Marketing. Her research has been widely published in prestigious national and international journals such as the Journal of Business Research, International Journal of Consumer Studies, and Business Strategy & The Environment. Additionally, she has contributed ten book chapters published by international publishers and authored four books.

Prof. Sharma has presented her research at numerous national and international conferences worldwide. She has led four university-funded projects and secured project funding through a competition organised by the Academy of Indian Marketing. She is an esteemed reviewer for several international journals, including the Journal of Business Research, Industrial Marketing Management, Qualitative Market Research – An International Journal, and Vision – The Journal for Business Perspective. She also serves as the Editor of the Journal of Commerce & Business Studies.

Prof. Sharma is a Visiting Professor at Jawahar Lal Nehru University, Delhi. She holds significant administrative positions as the Chancellor Nominee of Bhattadev University, Assam, and Assam Women’s University, Jorhat. She has also served as the Visitor Nominee at the Central University of Himachal Pradesh and Treasurer at the University of Delhi. Prof. Sharma is the Chairperson of the Governing Body of Bharati College, University of Delhi, and has previously chaired the governing body of Shyama Prasad Mukherjee College, University of Delhi.

Her contributions extend to educational policy and curriculum development, having been an Expert member of the NEP Implementation Committee and the Expert Committee for LOCF in Commerce constituted by UGC. She co-chaired committees for revising undergraduate and postgraduate courses under LOCF at the University. Prof. Sharma is actively involved with various management institutes as a Board member. Under her guidance, nineteen Ph.D. and fifteen M.Phil. students have completed their degrees.

Dr Swati Aggarwal is an Associate Professor in the Department of Commerce at Zakir Husain Delhi College, University of Delhi. An alumnus of Lakshmibai College, she completed her postgraduate degree, M.Phil., and PhD from the Department of Commerce, Delhi School of Economics, University of Delhi. Dr Aggarwal specialises in marketing management and corporate law, demonstrating her ardour and commitment through her extensive academic and administrative contributions over her two-decade-long career.

Dr Aggarwal has actively participated in and presented research papers at numerous national and international conferences and seminars, including those organised by the Department of Management Studies at the Indian Institute of Science Bangalore, IIM Lucknow, and the Department of Commerce at Delhi School of Economics. Her research has been published in esteemed journals such as the Journal of Business Research, Journal of Commerce and Business Studies, CMSP-2015, Apeejay School of Management, and IIM Journal.

In addition to her research, Dr Aggarwal has organised Faculty Development Programs and several national conventions at Zakir Husain Delhi College, University of Delhi, showcasing her leadership and dedication to academic excellence. Her dynamic and flamboyant approach has significantly impacted her field and institution.